Online learning and training have become an essential part of every online business. Creating and selling online courses can be quite profitable, with many professionals achieving 6- and 7-figure incomes.
And, with online course topics being so diverse everyone has a course in them.
The whole elearning market is expected to grow over 300 billion within 5 years, and that includes both individuals and corporations spending more and more into online learning. There has never been a better time to join the growing industry of eLearning.
But, in case you have thought you have something to share with the world, there is a lot to concern:
- Are online courses the right type of online business for you?
- How can I choose the right course topic?
- How can I create a profitable course?
- How will I sell it afterwards?
First Steps to Creating an Online Course
There’s a perfect chance for the people in your circle, you’re that expert on something. You might already know what that something – your gift or skill that people come to you for – is.
If not, continue reading, and you will find a subject to teach!
Consider by yourself:
– Have you ever purchased an online course?
– What has worked for you?
– What compelled you to buy?
How to write a course?
There is no one way to write a course. All you need is patience and imagination. Most of all, if you love the field of your expertise, everything will come into place. There are hundreds of tools and resources out there to create a stunning course! In this article, you will learn everything you need to know about how to create an online course.
How long does it take to create an online course?
It depends on how much material you have that is ready-made. If you have all PDFs and videos stored and want to upload content, create some quizzes, a certificate, and a landing page a week is more than enough to create an online course if you work two hours a day on it.
How much does it cost to create an online course?
Again depending on whether you have created the media you will use, the course creation may cost from zero (except the learning platform charges) to thousands of dollars. For example, some instructors invest a lot of money in video production.
How to make an online course interactive?
The more you have in mind to interact with students while creating your content, the more the final result will be interactive. How do you want to engage your students? What kind of interactivity do you want to include? Do your research, and keep those things in mind in the planning stage.
How hard is it to create an online course?
Creating a course is not that hard as it seems. When you have finished content uploading, you have to find smart ways so that people reach your course and buy it. And this is the hardest part for course creators. The good idea is to reuse your blog’s content. Besides, you already have the people interested in following you.
You can easily record and sell online speeches and workshops; you have already been doing. Turn your training into a profitable online course!
How to create a profitable online course?
If you want to create a profitable online course, the most important thing is to get acquainted with your audience, learn what their interests are, and come up with the best course idea. If people see that you are solving a significant problem for them and that they will learn new skills, they will want to buy your course. A successful course always:
– Solves problems for others.
– Teaches something new.
– It helps achieve a goal.
Your experience can provide valuable information to younger professionals.
Six types of Online Courses
And now lets’ see what types of courses you can create.
A Masterclass (or a signature course), as defined by Wikipedia, refers to ‘a class given to students of a particular discipline by an expert of that discipline -any occasion where skills are being developed. Examples of masterclass training themes:
A signature course is usually a small class for advanced students, especially a class in performance skills conducted by a distinguished artist.
In the beginning, a master class was and still is considered to be one of the most effective means of musical development at the same level of examinations, competitions, and practice. Today it is not only limited to music but also music theatre, all other types of art, and the sciences such as mathematics.
Delivering a masterclass isn’t for the faint-hearted, and it takes a vast knowledge, understanding, and preparation to create one.
A master class brings all the aspects, activities, and tools together into one towards creating an effective and aspiring learning ‘concert-like’ environment that allows different playing styles and opinions to be heard. No other educational setting gives it such a focus.
Students of a masterclass can access tutorials and lectures pre-recorded by experts and have regular one-to-one classes from the master trainer.
Recent finding support that success in a master class depends on several factors:
- The ability of the master to involve the audience, or adjust the coaching and feedback to the student.
- The strength of the student performing – or solving a complex mathematical problem, to cope with the stressful situation of having to do it receiving feedback and corrections in public.
- The expectation that they will be able to improve their performance on the spot following the instructions.
In coaching courses, an experienced person, called a coach, supports a learner in achieving a specific goal by providing training and guidance. Coaching courses are specially designed to perform a specific personal or professional goal by providing training and guidance. Coaching happens when focusing on specific tasks or objectives.
The tasks can be time-bound and spread within days or weeks. Coaching courses usually use drip-feed courses (released in intervals), so that the coach can control the flow and not overwhelm the student.
Coaching refers to fields such as sports, performing arts, acting, business, education, health care, and relationships. Coaching type courses you can create are:
– Business Coaching
– Career Coaching
– Family & Relationship Coaching
– Meditation Coaching
– Yoga Coaching
– Personal Success Coaching (tailored to the person)
It is a type of course that supports clients in any human endeavor. There may be some overlap between certain types of coaching activities.
If you want to create a coaching course, you should be more experienced and expert than your students and offers advice and guidance as the latter learns; Coaching focuses on specific tasks or objectives.
You should use a range of communication skills (such as targeted restatements, listening, questioning, clarifying) to help students discover different approaches to achieve their goals.
MOOCs were first introduced in 2006 and emerged as an accessible mode of learning in 2012. A massive open online course is an online course aimed at unlimited participation and public access via the web.
In addition to traditional course materials, MOOCs special support is given to community interactions among students, professors, and teaching assistants.
A MOOC should be offered for easily repeatable courses, offer pre-recorded, and fixed courses include quizzes and exams, and have optional instructor support or participation help in case of questions.
Good courses for a MOOC are:
- STEM Sciences (Maths, Physics, Programming, etc.)
- Humanities Courses
- Business Courses
- Technology Courses
MOOCs come with many benefits for students:
- Improved access to higher education
- Affordable alternatives to formal education
- Sustainable development goals
- Flexible learning schedules
- Online collaboration
MOOCs in general offer in addition to traditional course materials, also interactive courses with community interactions, as well as immediate feedback to quizzes and assignments.
According to Wikipedia, by June 2012, more than 1.5 million people have registered for MOOCs. The range of students enrolled is broad and diverse, mainly among English-speakers in rich countries.
MOOC courses must be challenging. Therefore a significant amount of data is generated from assessments and is evaluated massively to show instructors how to create successful courses.
Corporate training is provided to educate employees. Organizations today suffer from a lack of skilled professionals. And it takes 3-5 years to fill all the skills gap. Companies have to train and retrain employees and managers to grow endlessly.
This is why companies make an increased investment in in-company training programs. It may consist of a formal university or college training or informal training.
Apart from formal classroom training, there are multiple ways people can consume training. Online learning platforms, for example, are becoming accepted corporate training tools.
Cultivating employees’ skills and preparing them for career advancement provides a better trained and more productive workforce.
In addition to training courses, companies also give certifications to drive performance improvement. Those certifications allow employees to achieve recognition for validated expertise in achieving business results. Before receiving a certificate, employees demonstrate their competency that is measured against predetermined metrics. A certification distinguishes an employee from their colleagues and can be woven into career development paths, promotions, or assignments on special high profile projects.
Professional trainers outside the company can also provide training to industry employees such as:
– Services & Customer Support Centers
– Health and related services
– Human Resources & Employee Onboarding
– Customer Education (Marketing & Sales)
A mini-course is a short online course that takes 2 hours or less to work through.
A mini-course doesn’t require nearly as much effort or time. It’s not as big of a commitment. It might be made up of repurposed content you have published somewhere else and can work more of a teaser.
That’s a good thing when you’ve never created an online course before. You’re trying new tools, experimenting with new social media platforms, and generally finding your way around the world of online marketing.
A mini-course can also be used to test the market for their interest in the course you are interested in making.
Mini courses require less resources and can be 0.5 – 2 hours long.
A mini-course is an incredible tool if you want to find and grow an online audience. You can offer, for example, a mini-course for free as a lead magnet, or you can offer it as a gift to high-paying students.
With a mini-course, you can see interest in your topic before investing your time and resources into a much more extensive course. If your audience buys your mini-course, that means that you have evidence that your larger course will sell. And you will also have some experience in creating an online course.
On top of simple list-growth, a mini-course can earn you recognition as an expert for a particular topic. If you can become the go-to for one tiny topic in your field, you’ll be more memorable.
Academy & Software Onboarding
Educating customers on the use of your product can bring in new leads, customers, revenue streams, or increase retention.
The feeling of becoming more competent with your product will make people come for more.
Here is why you should educate your customers on your product:
People will get to know the real value of your product:
- You will show customers how to overcome challenges and solve problems with your product.
- You will show them which ways to use your product and what they can accomplish.
Academies are the prestigious educational part of companies. If you are offering a variety of workshops and training, then you can create a stronger brand under one academy, providing all your practice in one place.
Branded as an academy, a software company (SaaS) can create their academy to educate their customers on the use of their software, capture valuable leads, and upsell to customers.
How much money you can make
Launching an online school or online courses can, of course, bring you a passive income or a significant new source of capital. Still, it can also offer other multiple benefits to you or your business.
There’s a vast potential to make money through online courses.
From simple online lectures to intensive boot camps, you’ll find courses that charge anywhere from a few hundred dollars to nearly $20,000, depending on the topic.
Making online courses mostly depends on the resources at hand, including the value of your personal or company’s branding, your industry or target group, and the work you put into creating, marketing and selling courses. You could be earning from a few hundred dollars per year to a six-figure income and more.
However, changing people’s lives by sharing your knowledge is invaluable. And when your course income comes in, it’s a good idea to invest more in your online business 😉
Launching new courses will bring repeat buys from current satisfied customers, with each course launch bringing in more income while improving your course’s content will allow you to sell it for a higher price!
Think Positive and Avoid Mental Blocks
Lot’s of negative thoughts are spinning around your head when you think about creating an online course:
“I don’t have enough money to start online courses.”
“I am not an expert.”
“What if this doesn’t work?”
“I don’t have the technical skills required.”
But your course, and ultimately the business that you want to create, is somewhere outside of this circle.
If you are waiting to have the right mindset down pat before you start building your course, you’ll never get started. Procrastination is a mental block holding you back.
Specify the negative thoughts you are having. Stuffing it away isn’t the best strategy.
It will just build up and explode. You have to acknowledge your feelings so you can replace the negative thought with a positive one.
And don’t think of yourself as a person trying to start your own business. Think of yourself as a business owner already.
Like it’s already ingrained into who you are as a person.
The truth is, besides that, no technical skills are required to use a course platform, and you don’t need thousands of dollars to create a course.
Also, you have to embrace the possibility of failure. If you let the fear of failure hold you back, you are missing out on your real potential. Failure may be the most significant thing keeping you in your comfort zone.
But the thing is.
You don’t have to be afraid of failure. Be fearful of not getting back up.
You can learn a valuable lesson through failure that will get you that much closer to your success. That’s another aspect of the CEO mindset you want to develop. The ability to bounce back from failure and try again.
How to Create an Online Course (Step by Step)
Decide the Course Topic
Finding the topic for your course shouldn’t be a struggle at all. We suggest that you look no further from your everyday reality and ask the following questions:
– Do your friends, customers, and colleagues ask for your help in a specific thing that you are considered an expert?
– Have you solved a problem that you think others are struggling for?
– Are you an expert on software or a method that others want to use?
It’s all about creating a course about anything you are passionate about.
How excited are you about creating this course? You’re likely to quit before you get there if you hate working on something!
The other important factor of starting a course topic is the profit potential: The profit potential is high if you are solving a problem that people would pay for.
So, think about the following: “Do people already spend money to solve this problem, in the form of books, apps, services, etc…?”.
A technique that will help you define the most profitable courses is asking for people’s opinions through surveys.
Here are some questions you can use:
“Tell me about your experiences with…”
“What’s your biggest challenge with…?”
“What would you achieve if you deal with these challenges?”
“What communities are you a part of online? What blogs do you read frequently”
Once you have created your course, you can make a smoke test to see how many of your audience enroll already. Setting up a landing page should take you a few hours and maybe two or three days to get it out there.
Actively go and find out where your potential learners are hanging out and make a public post asking if they sign up. Also, if you have an email list, do an email blast advertising your course. Then, you have the time to get feedback and make the necessary changes to your course.
Research the subject
Research and planning the course is the most crucial stage of your course creation. You can’t have an excellent course if you don’t have a plan. Besides, you don’t want to be giving out unorganized information that people could get anywhere else for free.
Let your creativity roam free. Brainstorm all the subtopics you would like to include in the course. Write everything down on a piece of paper.
After that, go for an online search and study your topic as much as possible. You may already be an expert. But there is always something new out there. Looking into what people are talking about online, asking, and teaching (potential competitors) on your subject is essential. Learn your area like no-one else.
Doing that will help you update your brainstorming ideas and include new subtopics, find new literature and external links to add to your course.
Plan the Course Outline
After your search, you probably have many ideas about what subtopics you can include in your first online course. Break down those ideas even more. Then, divide them thematically. Put all those topics in a logical order and make a list. You can follow, for example, this course template:
Topical Course Outline Template
– Main topic 1
– – Subtopic
– – Subtopic
– – Subtopic
An example of such a list could be this:
Course subject: Improving writing skills at home
– Main topic 1: Introduction on writing as a skill
– – Subtopic: Using vocabulary
– – Subtopic: Combining meanings
– – Subtopic: Organizing content
– Main topic 2: The importance of reading texts
– – Subtopic: How reading affects writing
– – Subtopic: Practices to improve writing
– Main topic 3: The benefits of writing summaries
– – Subtopic: How summaries affect learning
– – Subtopic: Practices to turn summaries into new texts
Although this step is helpful, it is not obligatory. What is most important is to know what exactly you want to teach and the impact you want to create.
Writing Goals and Objectives
Learning Goals are the heart of a course and need to be made clear at the planning stage. They are broad, general statements of what we want our students to learn and provide direction, focus, and cohesion for our work with learners.
Objectives tell the learner or us how they will be able to know whether or not they have learned and understood the lesson. This way, the instructor can see in which ways they can shape each lesson around their main priorities for learning.
Why is this step we are explaining so important? It is as simple as that: With goals and objectives:
- You can adequately organize the course material because you can establish a logical sequence of learning milestones.
- You can immediately align objectives with evaluation methods.
- You can communicate expectations to your learners, so you help them evaluate themselves.
- Finally, learners will be able to interconnect their goals through their courses.
Find Out More Here
Learn Worlds – https://www.learnworlds.com/